Why Don’t People Answer the Call to Cellular Phone Savings?

One of the costly monthly expenses for most households in America is their cellular phone bill.  The CTIA Wireless Association estimates that average cell phone bill was $47 in 2012 but many individuals pay double that amount.  The CTIA figures do not factor in the costs of handsets or choices for “reasonable” plans

Smart phone consumers comprise 46% of the market (including 66% of youths aged 21-30).    The CTIA figures do not factor in the costs of handsets or choices for “reasonable” plans.  So there may be a low cost plan, but if one is required to carry a data package, monthly costs precipitously increase.

Another reality is that the most of the major American cellular carriers push subsidized phones with strict two year agreements.  Few cellular consumers consider the overall costs incurred with such a subsidized cell phone contract.  Such customers are  are more concerned about getting what they perceive is the latest and greatest handset for a couple of hundred dollars down (usually 1/3rd of the actual cost) while paying a significantly higher amount in the monthly cellular bill then they might pay otherwise.  

Tero Kuittinen, an independent market analyst from Alekstra, notes: "That psychology has worked for hundreds of years, and it’s still working.”   Another factor to consider is the attachment that many people feel toward their cellular purchases.  AT and T retained gripping customers for years because it retained a monopoly on i-Phones, which had a less generous plan and cost more than other smartphones, but those in the Apple cult craved it.  It seems akin to the mentality which drives new car purchases that customers will overspend to get that “new car smell” for a durable that loses 20% immediately after purchase. 

T-Mobile took the lead among cell providers in weaning prospective customers from the subsidized cell phone model with their Simple Choice plan.  But an  alternate model which T-Mobile innovated but had more success in competitors emulating is the “Next, Edge, Jump” and “OneUp”.  These programs which are essentially cell phone installment payment plans.  Consumers lease a phone by paying a bit extra ($10-20 a month plus up to $10 for the privilege) for 20 to 24 months  but with the ability  to upgrade in six months to a year.  But if consumers do not “jump”, then they will pay significantly more as there is no subsidy underwriting the purchase. This sort of gimmick may have some appeal to digerati would constantly want to upgrade without being locked in a contract, even though they are effectively locked in a contract.

Alas, cell phone services are not fungible.  Aside from the handset cost, choice of carriers are impacted by coverage.  An inexpensive plan is worthless if one does not get range in one’s preferred calling area.  Verizon Wireless has the best coverage but people pay a premium for the extensive coverage.  But most customers may not need such extensive range.

Cost conscious consumers should know that they can cut their cellular costs in half (or more), by using Mobile Virtual Network Operators (MVNOs), pre-paid cell plans and fremium cell providers like FreedomPop. But the reality is that according to Ovum, only 23% of cellular customer have opted for such frugal mobile phone service. 

 As MNVOs and the ilk do not have the deep pockets for advertising, they have a dubious reputation.  In fact, when breaking up with Sprint to switch to one of its MVNOs Virgin Mobile to save half on cell costs, the customer service representative thought that it was a compelling argument to sneer “Well, that’s a pre-paid phone”.   As a customer who had been off his contract for over a year and did not need another handset, that was a less than convincing ploy. 

Usually, second tier cellular carriers offer less current handsets.  Even though these cell phones may only have been on the market for six months, finicky consumers turn their noses at these out of data handsets.  Sometimes, upgrades are prudent, such as switching from a 3G phone to one that also gets faster 4G or LTE coverage.  But when a new release is buggy, or simply has minor cosmetic changes, a savvy consumer should question whether the latest is really the greatest. Of course, with Apple i-phones, a consumer can not replace the rechargable battery himself, so it may only be good for around 18 months before starts to need replacement.

Personally, I have always considered the cellular phone plan to be more important than the particular handset.  In addition, I tend to baby my cell phone, so it has less wear and tear on the unit. But my experience switching cellular carriers from a Sprint HTC Evo with a 4.3" capacitive screen to a Virgini Mobile Samsung Victory (Galaxy II) with a 4.0" but with 4G LTE has demonstrated that the slight difference in display size impacts inputting on a virtual QWERTY.  

What may drive my decision to switch cellular companies again is whether FreedomPop allows for Bring Your Own Devices with their Freemium model roll out.  I would not buy one of FreedomPop’s outdated and refurbished HTC Evo Designs for $99 (or later $149), but I would happily switch to FreedomPop to get 200 voice minutes, 500 texts and 500 MB of data for free.  FreedomPop is relying on consumers to add on to their free base.  I might get unlimited calls and texts with a half Gig of data for $10.99.  But since FreedomPop will allow for tethering (hotspots) and they charge $10 per Gig of data, my old HTC Evo might be a supplemental hotspot for months that I need it. 

In another phase of its Un-carrier campaign, T-Mobile tried to  wreck the international roaming racket. T-Mobile stopped charging more for international text for Simple Choice customers when sending to 100+ countries.  Calls to Simple Global countries aside from the US are at $0.20 a minute.  Most importantly, there is no outrageous international data roaming charges at standard speeds.   However  there are some caveats to this International Roaming largesse.

Alas, T-Mobile considers 2G (or 128 kbs) to be an ideal speed for e-mail, social media, web pages and navigation but it such speeds would be painfully slow for graphic intensive applications.  So T-Mobile also offers three speed boost plans for international travelers.  One day of higher data speed (100 MB) for $15, one week (200 MB) for $25 and two weeks (500 MB) for $50.  This would be good for international travelers keeping in touch at home but operating on a guarded basis .  Since T-Mobile allows BYOD for GSM phones, it might pay for a traveler not taking a quick jaunt overseas to pick up an old unlocked GSM phone and sticking with T-Mobile.  Or they could just use that unlocked GSM phone with local SIM cards.  

As America enters harder economic times, more consumers may try to beat the high cost of living by answering the call to cheaper cellular services.

h/t: The Joy of Tech

Patching Over the Disconnect on Cell Phone Savings

After becoming fed up for a high cell phone bill, I researched strategies when issuing a Cellular Call for Change in saving on mobile telephony bills.  Granted that people have different needs and one plan does not fit all.  But while the notion of economizing on cellular charges has an abstract appeal, many are called but few choose to mitigate mobile communication costs. 

It was clear that one impediment from consumers heeding a call for cellular change was the US cycle of receiving subsidized handsets in exchange for an iron clad two year contract.  Someone was interested in upgrading their iPhone 4S to an iPhone 5.  The cellular customer would likely stay with Verizon because of their excellent coverage but she is pressed to upgrade as there is only a limited period that the “new every two” is applicable. 

Sometimes, the desire for a shiny new techno-toy overrides everything.  A nephew got tired of using his feature phone to text so he wanted to splurge on a Google Nexus 4 from T-Mobile.  But in order to satisfy this techno sweet tooth for Android Jelly Bean meant walking away from a grandfathered $25 per month pre-paid plan through Mobile Virtual Network Operator (MVNO) Virgin Mobile.  After the sugar rush from Jelly Bean, he may be surprised that not only did his monthly bill double, but he also is responsible for taxes and fees which often add an additional 20%.

Another friend who would be  inclined to economize on cellular costs feels that switching cellular providers is impossible because of the family plan.  Nights and Weekend and mobile-to-mobile minutes cut down on metered usage.  And big buckets of shared data has a mystique.  Sprint prides itself on truly unlimited data.   But how many cell phone users consistently stream Titanic on a 4" screen?  It might well be cheaper to get separate plans with an MVNO but it pays to check your usage yourself first before switching.

There is a strange bias in the cellular industry about prepaid plans, which is epitomized in a mock Apple i-phone ad.  Sprint’s Customer Retention Represenatives employed a  strange selling point when trying to break up with them as they denigrated Sprint’s own MVNOs of Virgin Mobile and Boost Mobile as being “just a prepaid plan” was supposed to be a selling point, when those MVNOs could cut my bill in half.   In response to this built up consumer bias, some prepaid cellular providers like Cricket Mobile have migrated away from branding their handsets so that others do not look scornfully at their consumers.

As I was migrating to Virgin Mobile , my beloved wife hesitated because of her love of a sliding keyboard smart-phone.  Some MVNOs like Boost Mobile and Ting (both running off of the Sprint network) allow for Bring Your Own Device (BYOD) but  that “white list” can be short list as new phones are excluded. Alas, sliding keyboard smartphones have gone out of vogue so she will either have to adjust or lovingly cradle her handset for the foreseeable future.

Aside from overcoming the unwarranted bias against prepaid plans, stifling the urge to get new subsidized phones in exchange for a two year contract and feeling that a consumer NEEDS to have unlimited minutes, the wise cell phone shopper should discern what they need based upon experience and inclinations.  If you have to have coverage everyone, then pay a premium for Verizon’s excellent cellular coverage.  If you find that you unlimited data is sine qua non, then look to Sprint,

Other carriers claim that they have unlimited data but they have different understandings of the concept than a plain reading of the words. For instance, T-Mobile’s base smartphone plan touts “Unlimited Data at 4G speed”.  But in smaller print, this unlimited 4G data is only for the first half gig, after that you are governed down to 1G speed (more or less 128kbs.   For comparison purposes, think back to dial up internet, where you could surf via telephone at 54 kbs.  Today, it might work at a plodding pace for e-mails, but forget about downloading graphics much less video. 

There are some new and lesser known cell providers which might be the right choice.  Ting is a cellular phone service by Tucows using the Sprint network has a pay for what you use approach and they allow customers to have multiple devices on the same account and to use use old Sprint devices.  Another attractive feature is bundling in features like HotSpots gratis, while other carriers charge a premium (e.g. Sprint charges $19.99 for 2 GB Hotspot).  








FreedomPop is another prospective MVNO celluar provider which operates on a “Fremium” model.  When FreedomPop launches its phone service in August or September, they will offer 200 voice minutes, unlimited texting and 500 MB of data for FREE.  Moreover, FreedomPop will allow customers to use old Sprint phones.





 How can FreedomPop expect to charge nothing and give away their base plan?  They have found with their mobile hotspots and wireless home internet that about 40% of their customers pay for some upgrades.   FreedomPop’s calls will be made using 3G VOIP, which should have good sound quality.  FreedomPop’s Freemium model also relys upon social networking for advertising, so customers can earn more data or minutes by taking surveys or recommending friends.  FreedomPop also economizes by not having humans staffing their customer service outreach.  


Several parents in “my circle” have considered getting their tween children cell phones to keep in touch after school etc..  For techie involved parents, Kajeet might be a good provider.  Kajeet is a Sprint based no contract MVNO created especially with kids in mind with plenty of parental controls.  While Kajeet offers pay-as-you-go plans which start at $4.99, a worried parent might want to get the $24.99 plan, which includes 300 anytime minutes a month, unlimited texting along with a GPS locator.  The GPS Phone locator allows parents to find their kids at any time, as well as allowing parents to schedule e-mail updates on their childrens’ whereabouts.  Kajeet allows for BYOD but only for Sprint phones.   The fine print indicates that Kajeet adds a 10% transaction cost to all service plans supposedly to defray administrative costs. 

Another approach for kid communication might be thru a PayLo plan from Virgin Mobile, which can be as low as $20 a month for 400 minutes, but texts are 15 cents each and very expensive web access at $1.50 per MB.   The PayLo $30 plan has unlimited calling and unlimited messages but the very expensive $1.50 per MB for internet.  Frankly, it would make more sense to go with a low end Virgin Mobile plan which offers 300 voice minutes, but unlimited texts and unlimited internet (but after 2.5 GB, the user is throttled back to 3G speed).   Virgin Mobile USA does not allow customers to port their phones.  Most of Virgin Mobile’s  non-subsidized phones are popularly priced (as they are older handsets) but they are currently offering their non-contract  i-Phone 4S and i-Phone 4 (selling for $382 and $279 respectively).

Choosing Cellular Competition–A Sweet Young Ting or a Virgin Mobile?

Cellular telephony allows us to always be in touch telephonically, to act as a digital music player, to have a camera and video cam at the ready, as well as potentially carrying around a computer in the deceptive disguise  of a smart-phone.  Some foolish souls will risk life and limb to keep their cell phones. But these ordinary conveniences come at a cost.  Today, a sizable major portion of Americans household budgets are dedicated to communication costs.  People become so caught up at the prospect of a shiny new telephonic toy that they lose sight of the monthly costs associated with this privilege.  

Recently, I wrote "A Cellular Call for Change” to consider how the mobile telephony industry in America is on the cusp of shifting away from highly subsidized handsets with expensive iron clad two year contracts to more of a BYOD marketplace which offers lower rates if you foot the bill for your phone.  The article urged the savvy consumer to know yourself and investigate thoroughly. 

Well, I took my own advice.  I dug deep into a spreadsheet about my household’s cell-phone usage while doing an intense analysis of cellular providers plans and quirks.  The results were somewhat surprising.

My household has been with Sprint for nearly six years.  We are well out of contract with our current smart-phones (a HTC Evo and a Samsung Epic) but we have been happy with the service, aside from the cost.  Since our handsets are in excellent condition, there is neither a need nor desire to upgrade phones, especially in return for a costly 24 month contract. 



Even though we were initially sold on Sprint because of the 7PM Nights and Weekends, a hard nosed analysis of usage showed the most of the minutes used stemmed from free Mobile-to-Mobile calling.  Yet including the Anytime, Nights and Weekends as well as Mobile-to-Mobile minutes, we never broke the 1000 minute total threshold (and one of the handsets consistently used most of the minutes).  Our texts were under 1000 total.  Data was the variable.  While it was nice to have the certainty of Unlimited Minutes, my household was not a data hog. There were a few times over the course of the year when we used 3 Gig of data a month between the phones, most months hovered just over 2 Gigs combined.  There were few months when mobile data usage was above 3 Gig and one month at 4 Gig.  

Most of our time is in the District of Calamity (sic) or Between the Beltways.  But much of our travel takes us to southwestern Virginia where cellular service can be persnickety, and 4G coverage is virtually non-existent. Our experience is that Sprint Network voice and data in the destination area is good for us without paying the high fees for Verizon’s stellar coverage.  

One would think that cellular companies would be keen on keeping their customers, especially those customers who are not servicing a subsidized phone anymore. Both Verizon and ATT have churn rates below 1%, while Sprint has a 1.69% churn and T-Moblile sports an ugly 2.10% rate. But such competitive spirit was not shown by our current carrier, as a couple of calls to Sprint’s Customer Service proved otherwise.

These Sprint Customer Service Reps were supposed to be staffing a retention line.  But other than being thanked for our long time loyalty and being reminded of a current rate, we were not given any incentives to stay.  Since we did not need a new low cost phone in exchange for a two year contract, they could do nothing for us. It is infuriating to pay a $10 a month surcharge per handset for smart- phones well after these extra costs were long since covered.  Worse yet, the CSRs gave conflicting and incorrect information while running down their Mobile Virtual Network Operator or MVNO competition (including Boost and Virgin Mobile which Sprint owns)..  The  CSR insisted that we could only save $30 a month by switching to a MVNO despite my research that we could save nearly thrice that amount. 

My research led me to two potential choices–a sweet young Ting (sic) or a Virgin Mobile.   Ting.com is a  MVNO owned by Tucows which operates off of the CDMA Sprint Network. While Ting has only been offering prepaid cellular service since February 2012, their parent company Tucows has been around since 1994 which gives it some credence of stability.  Ting’s distinctive feature is use what you pay for billing.   

Ting's pricing is given in tiers from XS to XXL for voice, texting and data and consumers can mix and match on a monthly basis.  If one estimates too high for any given service, Ting will credit the customer for the next month.  Ting does not charge for hotspots, which is a hot point for switching from Sprint which charges $29.99 per line for the privilege.  One other welcomed feature from Ting is a Customer Service line which operates during extended weekday business hours based in Canada, so a customer can understand what is being said to them, eh?  Ting does not subsidize handsets, but allows for BYOD (Bring Your Own Devices).

Ting seems to charge full freight on the new cell phones that they sell (even compared to other prepaid cellular services), but they have links for getting refurbished handsets as well as allowing one to BYOD.  While many all you can eat cellular consumers could have if they were charged based on usage, it seems that Ting has slightly higher rates for add-on data.  For instance, if a consumer exceeds 3Gig of Data, more data is charged at $22 a Gig.  If a consumer watches lots of mobile video or has cut the phone cord at the house, an unlimited plan may be a better way to go. 

For our household's purposes, the other cellular player is Virgin Mobile.  Virgin Mobile is a quasi-MVNO which is owned by Sprint and is their mid-ranged prepaid cellular service.  Virgin Mobile does not have the sexiest and newest smart-phones but their plans are quite attractively priced.   Virgin Mobile rates have three tiers.  

• For $55 a month, one can have unlimited voice, texting and data.  • The $45 a month plan has 1200 Voice  minutes, unlimited Texting and Data• A $35 a month plan has 300 Voice minutes, unlimited Texing and Data.

The caveat to unlimited data is 2.5 Gig at up to 4G speed, then a consumer is throttled back to 3G speed until the next billing period. If a consumer uses a Virgin Mobile hotspot, it is an additional $15 a month.  Although it is damn near impossible to speak to a human being through Virgin Mobile’s toll free number, the cyber telephone tree can yield information as well as the website.  Moreover, bills can be paid at plethora of locations, including 7-11 along with the web. 

While there has been conflicting information, Virgin Mobile does allow some Sprint CDMA devices to be ported to their MVNO.   Not all phones can be used thru Virgin Mobile as hotspots, so 4G Wimax phones are fine but the new to Sprint 4G LTE handsets can not be used in such a profligate way. 

Practically speaking, switching to Virgin Mobile does requiring replacing one handset and separate billing for each line.  At this time, Virgin Mobile is offering the Samsung Victory– a mid ranged Galaxy class handset with 4G LTE capabilities– at a reasonable rate.


Although I can conjure scenarios in which opting for Ting would save slightly more money than Virgin Mobile and offer free hotspots.  But for those out of pocket times when mobile data is key, a cost effective tactic would be to use a no to low cost external hotspot from FreedomPop.  It takes two for that plan to work and that may be too confusing to implement.  So the lowest priced option might not be the best way for my household.

Since most of the heavy mobile data usage would be in areas which only have 3G data coverage, it would not matter if the 4G was throttled back.  The hotspot could be turned on for the months when significant time is spent at the rural locale.

So as it stands, Virgin (Mobile) comes out on top in the head to head cellular competition against Ting.   Either way, it will cut our cell phone bill in half. The costs incurred to switch to Virgin Mobile to buy a new handset would be recouped in two months of savings viz-a-viz Sprint.  But I’ll still hold onto my old HTC Evo, as a backup and in case I switch again to a BYOD MVNO. 



Thomas Sowell once opined that “There are no such thing as solutions, but only trade offs.”  So to make the right choice, a savvy consumer should run the numbers themselves, determine if their carrier gives good reception where the phone will be used the most and determine how he will use cellular service.  If you are just texting, Ting charges $9 a month with 1000 texts or an SMS happy user $17 a month for 4000 texts. 

Virgin Mobile hypnotically suggests that one should "retrain your brain."  Some might find all of the choices confusing and headache inducing.  But think about all of the aspirin one can easily afford from your monthly cell phone savings!