On Earned Media and Enabling

Campaigns must be able to spread the word about their campaigns when doing wholesale politics.  Thus campaigns must either buy media spots (paid media) or generate free media coverage (earned media).  This may be accomplished from  a spectacular campaign event, an unusual comment which is considered "newsworthy" or from media hits.

The 2016 Republican field has used different media strategies to varying effect. For example, former Governor Jeb Bush (R-FL) and his independent (but sympathetic) Right to Rise Super-PAC gathered a huge war chest to sway voters.  The Jeb! strategy was to earn legitimacy in Republican voters eyes by amassing a cornucopia of endorsements and shape the field by flooding the airways with paid media.

Obviously, this strategy did not work out well for the Bush scion.  Pointing to a score of retired generals who endorsed Jeb did not prove to have much sway.  Some of the name endorsements, like former Senator Bob Dole (R-KS) really seemed dated.  And Jeb bringing out his mother and former President brother in South Carolina smacked of desperation. This was too little too late and did not generate significant (or particularly positive) earned media

More telling was the money that Jeb and the Right to Rise Super-PAC burned through tens of millions of dollars on paid media.  The Jeb campaign and Right to Rise  flooded the airwaves in Iowa, New Hampshire and South Carolina but Bush fell in towards the back of the pack and suspended his campaign early in the voting.

The Washington Post published a telling graphic to illustrate the cost benefit of Republican Primary campaigns on paid media and actual votes.

The only campaign which spent more per vote than Jeb Bush did is Dr. Ben Carson. But as Carson Campaign's Business Manager (tellingly NOT a Campaign Manager) Armstrong Williams knows, branding can be quite expensive.  But it can also be lucrative for those charged with placing the ads.  Bush confidant Mike Murphy worked at the Jeb oriented Right to Rise Super-PAC but reportedly earned $14 million for buying the earned media.  Nice job if you can get it.

On the other end of the campaign publicity spectrum,  there is earned media.  Capitalizing on earned media has been one of the keys of Donald Trump's current success in the 2016 Republican Presidential Primary race.  Donald Trump has been a master creating controversy to keep the spotlight focused on him and earning lots of earned media. During the summer of 2015, Trump received saturation media coverage by the networks.   Trump's experience doing reality television already established name recognition and a branding of successful businessman in the eyes of many non-political low information voters.  By saying outrageous things and constantly attacking opponents who threaten his perch, Trump generates tons of earned media.

Another characteristic of the 2016 Trump campaign is a persistent attack on the media. Trump complains seemingly whenever a media organization reports something critical.  Trump will label them nasty, unfair or stupid.  Trump has gone so far to eject credentialed media with whom Trump does not like the line of their questions.

Trump has a trend of disparaging journalists who challenge him, from benign interviews with Katy Tor to hostile news conference exchanges with Jorge Ramos.  Most famously, Donald Trump launched myriad mysogenic slurs against Megyn Kelly, a Fox News anchor who questioned how Trump treated women. Several months later, Trump claimed that he was boycotting Fox News debates because of Megyn Kelly's inclusion, but later relented when Trump discovered that missing debates could hurt him amongst the electorate. To be fair, it might also have been a Trump technique of truthful hyperbole to further self promotion.

The attack dog mentality plays well for the angry electorate but Trump's tirades against Fox News seem somewhat counter-intuitive. Fox News has long been considered the major media outlet most friendly to Republican voices. Despite what Trump-eteers trumpet on social media, much of Fox News is friendly towards Donald Trump.  Trump has long done weekly call ins with Fox & Friends.  Judge Janine Pirro has a longstanding friendship with Trump and has formally endorsed him.  In addition, Sean Hannity is a personal friend, as is Bill O'Reilly.  Both are happy to give the Manhattan mogul airtime, but these shows do not necessarily endorse the candidate, although O'Reilly was obsequious in begging Trump to participate in debates (even promising to take milkshakes off the ledger).

So why does Trump peseverate on complaining about Fox News? The answer may be several fold. Trump loves positive news stories about himself. Despite all of the earned media, news hooks and friendly airtime through the auspices of Fox News, Trump has not won over Megyn Kelly thus he feels justified to rail against Fox.  Cynically, Trump might deduce that attacking Trump may appeal to his "silent majority" of blue collar (Reagan) Democrats that are poised to support a populist like Trump but their perspectives have been poisoned by constant Democrat lambasting of Fox News.  From a Machiavellian mode, by intimidating a strong opponent, it sends a bully message to the rest of the media and harbors a hint that they might lose access if they do not say nice things about Trump.

For running a comparatively shoe-string budget campaign, Trump has done well trading on celebrity, controversy and earned media access.  Cable channels love to run with Trump quips because they attract eyeballs and create controversy, which improves ratings. Trump tends to speak unscripted, so you never know what he is going to say.  As many campaign rallies have been at large venues, live media coverage can be justified as being newsworthy. Trump is not shy about doing interviews with those he can rely upon not to be hostile interviews, so he gets lots of airtime.

It is a curiosity that progressive channels like MSNBC and CNN have also been Trump obsessed. Is it because it is newsworthy? Does it attract eyeballs? Or could it be media manipulation to help pick the Republican nominee who will be easiest for a progressive to beat? Enabling through earned media isn't always an endorsement.

Some might conclude that Trump is brilliant in leveraging earned media to his advantage in the 2016 Election. But glowing coverage and earned media can only get a candidate so far.  And those who live by the media can perish by the media.  Senator John McCain had such a chummy relationship with the media on his Straight Talk Express, but the media mob turned on him after he won the 2008 Republican nomination. NBC News has bought all of the footage from Selena Scott's BBC documentary on Donald Trump but is holding the damning information until after the convention. The Lamestream Media has not focused on some of the business connections of the real estate tycoon.

Unless the Republican electorate is convinced that it is a Trump landslide, it is difficult to see how an earned media oriented strategy works to appeal in nine separate primary races during the so called SEC primary on March 1st.  Then on March 15th, there are several big winner take all states in Florida, Ohio and Illinois which have many media markets and are not built for quick barnstorming campaigns.

But Trump is not the only seriously competitive candidate in the Republican nomination race.  Senator Marco Rubio (R-FL) campaign relies heavily on endorsements and paid media.  Rubio and his independent (but aligned) Conservative Solutions Super-PAC had amassed a vast war chest.  Moreover, Senator Ted Cruz (R-TX) and his four independent (but aligned) Keep the Promise Super-PACs have raised lots of money and have been have resisted the temptation to blow the war chest early.  This paid media, combined with strategic earned media news hooks and organized Get Out the Vote drives, could deflate the Trump balloon.

Trump is short on specifics but loves to taut his poll ratings and his greatness on media availability, might not look as promising for earned media if the so called Trump Train is slowed down.  For example, Donald Trump accepted his second place finish in the Iowa Caucus' gracefully and did not use social media much the next day.  Consequently, Trump disappeared from the media spotlight.  The next day, Trump cranked up the smear machine questioning Cruz's eligibility and other outrageous claims that Carson had votes stolen from him during the Iowa Caucus.  That media circus strategy works well  for Trump when everyone is concentrating on the next state.  But when there are many simultaneous contests in diverse regions, that might not be a successful strategy, especially if the media (or the establishment) has anointed the new "golden boy" for saturation coverage.

Looking forward to the General Election, once the Republican nomination is decided, even friendly foils in the media become fierce foes. This is to maintain impartiality, to create controversy to become newsworthy and often reflects the liberal Lamesteam Media bias.  If a candidate is overly reliant on earned media from chaos campaigning and chummy Manhattan media ties, it could endanger the viability of such a candidacy. Oppo research leaks to the media about a candidate's shortcomings (or even silly stuff like crating a dog on top of a station wagon for a summer vacation) can dominate the media landscape and besmirch the reputation of a former media darling. While such jaundiced journalism would not alienate the hardened core of Trump supporters, it would bolster the ceiling of popularity and drive the debate to terra incognita. 

One Day More to the Iowa Caucuses

One day more until the Iowa Caucuses.  It will be good to have voters start actually participating in the primary process rather than hype the horse-race based on sketchy scouting reports.

Donald Trump is the presumptive front-runner.  He is always anxious to point to the polls and his huuuge crowds. Trump scored a couple of prominent endorsers, including former Governor Sarah Palin (R-AK) and Jerry Falwell, Jr.  Trump was also aided by left handed compliments from current Governor Terry Branstad (R-IA), who is anxious to bolster ethanol mandates.

Trump eschewed the only Iowa debate supposedly because of a tiff with Fox News and Megyn Kelly.  But Trump’s post-debate excited utterances at how Trump was glad to have missed the pummeling questions may be an admission against interest.  Iowa voters expect to be courted and this cycle have remain undecided until the last minute.  Will the Manhattan mogul’s reticence towards Iowa retail politics hurt him in the caucuses or will it be another one of many things his fanatics will forgive him?

Time will tell if celebrity campaigning draws in many first time caucus goers.  In the 2012 cycle, only 125,000 people parcipated in the GOP Iowa Caucus.  Patrick Murphy, the director of Mamouth University’s Polling Institute, opined: Trump’s victory hinges on having a high number of self-motivated, lone wolf caucus-goers show up Monday night.”.  Add in the factor that many Trump-eteers are non-traditional first time caucus goers who have to be trained, motivated and ripe to turn out in Iowa, not just through social media or at a rally. If 150,000 or more Republicans actually participate (rather than just register) in this year’s Hawkeye Cauci, then it will be a good night for Trump.

Senator Ted Cruz (R-TX) established an excellent ground game in Iowa while making pointed appeals to evangelical voters and Tea Party types (under the banner of being a consistent  Conservative).  Cruz claims to have 12,000 volunteers in Iowa.  Even political operatives who do not support Cruz, such as Alex Castellanos, concede that Cruz has established a formidable social media operation.

Organization is key to driving caucus goers to the polls.  Sometimes campaigns must literally drive their supporters there.  Also having representative to speak at each caucus   To aid in the retail campaigning, they rented college former dormitories and dubbed them “Camp Cruz” to house hundreds of door knocking volunteers. There has been some controversy over an 11th hour targeted voter mailer from the Cruz campaign which was intended to shame people into caucusing. Cruz dismisses such complaints claiming that the mailer was routine and he favored using every tool to get voters out to the Iowa Caucuses 

Rather than pander to Iowa voters, Cruz advocated the elimination of ethanol mandates, and compromised by phasing them out over five years.  But Cruz’ opponents and those supporting the ethanol lobby labeled that a “flip-flop”.

Cruz did score some significant endorsements for Iowans, including Tea Party favorite  Representative Steve King (R-IA 4th), former Governor Rick Perry (R-TX), evangelical leaders Bob van der Plaats, and Tony Perkins, Duck Dynasty Commander Phil Robertson and radio personality Glenn Beck.

Cruz has barnstormed the Hawkeye State.  By the time the caucuses start, Cruz claims that he will have done the full Grassley (referring to Iowa Republican Senator Charles Grassley) by having events in all 99 Iowa counties.  This type of retail politics was rewarded in 2012, when former Senator Rick Santorum (R-PA) won a narrow victory against former Governor Mitt Romney (R-MA). The Cruz campaign has also outreached to twice the number of likely caucus-goers than Trump.

However, since Cruz rose towards the top of the Iowa polls in mid-December, he has been targeted by Trump over dubious “birther” (and now even “anchor baby”) attacks.  Of late, Senator Marco Rubio (R-FL) has been joining the fray to claim that Cruz is running a “disingenuous” campaign.  This has lead some political observers to conclude that Cruz peaked too early.

As the Iowa Caucuses approached, Cruz closed warning crowd of the dangers of voting for Trump and jabbed at Senator Marco Rubio (R-FL).  This may evidence a lack of confidence of decisively winning the Iowa Caucuses as planned.  However, weather forecasts project a major snowstorm starting just before the Caucus begin.  While Haweyes are heartier than denizens in the District of Calamity, a lower turnout may be the key to victory for Cruz, as his organization gets dedicated supporters to turn out on a snowy February evening.

Senator Marco Rubio has been coming on strong in Iowa, seemingly from good debate performances and wholesale politics via the airwaves. The Rubio campaign bet on de-emphasizing boots on the ground campaigning.  In fact, Rubio deputy campaign manager Rich Beeson proclaimed:  "The days of having to have 50 field staffers and 25 offices are done. We can have a field office and staff set up in a Starbucks with wireless and get just as much done as we can in a brick-and-mortar office with land lines." Perhaps. But does that compensate for the paucity of events in Iowa?

Rubio’s Super PAC ran half hour informercials on the Saturday night before the Caucuses on 12 TV stations in five media markets.  Will this work or just be noise as one flips channels on a Saturday night?

It would seem that Rubio is positioning himself for the third ticket out of Iowa, as the Caucuses tend to winnow the top tier winners from the campaign chaff. The strategy would be to frame the media story to be the Comeback Kid who comes out of no-where.

Iowa should have been the ideal launchpad for the Presidential aspiration of Dr. Ben Carson, as a Constitutional Conservative to appeal to Tea Partiers and a man of strong faith to appeal to evangelical voters, who make up 45% of Republican caucus goers.  But Dr. Carson’s campaign has precipitously receded since being in the number two chair for the early December GOP debate. For the Iowa Debate, Carson only was allotted six minutes.

The Carson campaign has been bleeding top advisors for the last month in the run up to the Iowa Caucuses. Carson himself has admitted that if he does not do well in Iowa or New Hampshire that he might have to do an agonizing reappraisal.  Senator Rand Paul’s (R-KY) campaign brags that they have 1,000 libertarian leaning collegiate supporters.  If they turn out to the Caucuses, that might help lift Paul’s campaign from the primary doldrums. But if Dr. Carson were to be edged out of fourth place in Iowa by a surprise surge from Governor Chris Christie (R-NJ) or Senator Rand Paul , discernment time might come sooner.

As counter-programming to the Republican Debate which Donald Trump boycotted, he held an event to help veterans and wounded warriors, which raised $6 million for largess via the Donald J. Tump Foundation. Also appearing at the Trump for the Troops event were the two prior winners of the Iowa Caucuses former Sen. Rick Santorum (2012) and former Governor Mike Huckabee (R-AR). Both claimed that they wanted to support veterans but Santorum was more candid as he had nothing to do after participating in the under-card debate.

[L] Ex Sen. Rick Santorum (R-PA), [C] Donald Trump {R] Ex. Gov. Mike Huckabee

Cynics see auditions to a prospective Trump Administration thus they seem like vassals for The Donald. Is it telling that Donald Trump will give his post Iowa Caucus “winning” speech in Little Rock, Arkansas.

It will be interesting to see how Big Mo goes after the Iowa Caucuses.  Typically, the top three candidates get a rush of publicity and funding after Iowa.  But Big Mo does not always translate into winning the next contest, as New Hampshire primary voters are contrarian.  In the 2016 cycle, Trump is comfortably in the lead and Governor John Kasich (R-OH) is surging into second in the Granite State.

In this cycle, some campaigns have raised significant campaign contributions so they are unlikely to quickly fold after Iowa.  Former Governor Jeb Bush (R-FL) seems resigned to garner better showings after Iowa and New Hampshire and Jeb!'s campaign has the money to make it there.  Rubio’s campaign is well funded and can survive not winning in the Caucuses or the First in the Nation primary.  Cruz has been conservative in spending his large campaign coffers and will probably concentrate on South Carolina and the SEC primaries on March 1st.

With all of this attention on the Grand Old Party, it is easy to overlook the Democrats. It is expected that 140,000 Hawkeye Democrats will participate in the Caucus and they skew very white and liberal. It would not be surprising if Senator Bernie Sanders (Socialist- VT) won both the Iowa and New Hampshire contests.  Pro arguendo, Sanders momentum combined with the maelstrom of the Clinton Email Scandal, might cause the Democrat establishment to scramble for substitutes instead of the Hillary coronation, akin to 2004 after the Dean scream.

The fun begins in earnest on February 1st.

Jeb! Campaign Blueprint-- Phileas Fogg or Baron Munchausen?

Jeb Bush’s Campaign staff shared with US News a 112 page internal campaign blueprint that exposed the the nitty gritty details of an establishment $130 million primary campaign.  After studying the Jeb! Q3 Campaign Briefing, it is hard not to hear the candidate speak and not think of the strategerie (sic) behind it. Yet the opposition intelligence contained in the blue book used to buttress its analysis also lends insight on the possible perceived primary pathways to victory for much of the Republican field

Jeb’s campaign is banking on surviving the February GOP contests. Afterwards it would leverage its fundraising prowess (both hard money and Super PACs) via advertising, endorsements, strategic Hispanic outreach for success in many contests. The Jeb! campaign is comfortable selling an idea of inevitability that Jeb is the only one electable against Hillary Clinton for a Game of Thrones dynastic grudge match.

It was telling that the Jeb! campaign advisers used a literary conceit to explore their long term primary strategy. After the early primaries, the Jeb! campaign used the codename Phileas Fogg, from Jules Verne’s Around the World in 80 Days, to liken the frenetic March strategy to compete for 1,428 delegates in 22 state contests.

The character Phileas Fogg was a wealthy gentleman living in solitude but in a meticulous manner who takes up an impossible bet at the Reform Club. Around the World in Eighty Days chronicled those adventures. Kind of curious parallels when applied to a campaign of a son of a wealthy dynastic political family who had been away from politics for years but plots to come back with a well crafted plan.  Hmm.

While the internal memo did have several graphics which grappled with the Donald Trump phenomenon (particularly on the “W” association that he kept us safe), it seemed as if Jeb strategists perceived their main rival as being Senator Marco Rubio (R-FL).  The Jeb! campaign is prepared to shill the line that “Rubio is a risky bet” and playing up political parallels with the career of Barack Obama. Hence the Jeb attendance attack on Rubio during the third GOP Presidential debate.

The fundraising bar graphs showed that Bush inspired organizations (like the Right to Rise PAC) being prepared to outspend Rubio inspired organizations (like the Conservative Solutions PAC) for Future Ad Buys in Iowa and New Hampshire.  The Jeb! Campaign also was going to do a strong ad buy in South Carolina.

To extrapolate some strategy from the blueprint, Jeb is prepared to spend big in Iowa on the airwaves.  While they have a paid staff of 7 which includes a Hispanic outreach team, one senses that they are not trying to win as much as not being winnowed out.  The heavy ad buys in New Hampshire indicate this is where they would like their first win. However, winning the Granite State would be challenging as Governor Chris Christie (R-NJ) is putting everything in New Hampshire. This would also seem like fertile campaign territory for Donald Trump and Carly Fiorina.  The proposed heavy ad buys in South Carolina would rely upon “Big Mo” from New Hampshire into parlayed success in the Palmetto State.

The curious aspect of this internal analysis is its ambiguity for the SEC primary. If Jeb is able to neutralize Rubio, he would have the inside track on Florida’s winner take all 99 delegates. Jeb’s appeal has promise in some of the bigger states, presuming that the field of 15 candidates is mostly cleared.

The shortcomings of Jeb’s strategy are manifold.  They seem to think endorsements are of utmost importance. In fact, their answer to foreign policy challenges is look at how many decorated general support Jeb.  The Jeb strategists look kindly upon “the Bush brand” which seems counter to Bush fatigue and anti-dynastic ebbs in this election cycle.  The Jeb strategists believe that pointing to Bush’s educational accomplishments as Governor nearly a decade ago is a selling point without addressing complaints about Jeb’s association (promotion and profiting) from Common Core.


From a meta standpoint, Jeb’s campaign revolves around big money, which is necessary for the saturation advertising for the Bush brand prior to the February contests. Well, events like disastrous debate appearance can stop the flow of funds.  And because of the staffing and need to do early ads, their burn rate is about 90%.  It may make it hard to grease the skids when crunch time comes.  This might explain the  course correction of slashing campaign costs and shaking up the campaign as Jeb languishes in low poll numbers nationally and in key early contest states.

Moreover, the internal analysis is ambiguous on their Phileas Fogg strategy for March.  It’s great that there are a boatload of delegates available in March, but how exactly does one compete in twelve simultaneous contests on SEC Tuesday (March 1) for 612 delegates distributed proportionally.  Surely the answer is with advertising dollars and “The Big Mo”. But GOP rule 40 this cycle require “winning” at least eight contests for a candidates name to be placed in nomination. Unless Big Mo is an avalanche, this might be a big problem for Jeb.

This is a crowded GOP primary field. Several candidates look like they have staying power based on big bank accounts which have not been burnt through (e.g. Trump, Cruz).  It is an outsider’s election with Dr Ben Carson and Donald Trump in the lead, but a Jeb conceit that they will fade away and Rubio is the big challenge. The briefing focuses at winning delegates but not necessarily contests.  This could be a fatal mistake as GOP primary rules require winning at least six contests for a name to get put into nomination.  If the February primaries are divided by several contenders, there may neither be “the Big Mo” nor the establishment (electable) and outsider left as the last men standing. That scenario moots the blueprints findings.

 

This cynical political junkie is wondering if the Phileas Fogg blueprint would be better substituted by the Adventures of Baron Munchusen. It may be less of a frenetic but methodical slog as envisioned by the internal analysis and more of like on of the Munchausen movie tagline “Remarkable. Unbelievable. Impossible. And true.”

h/t: US News

Is Common Core a Co-Creation of Political Correctness and Crony Capitalism?

During a forum  held by the New Hampshire Institute of Politics at Saint Anselm College, Granite State professor Dr. David Pook offered that he helped craft the Common Core Standards for English Language Arts because of "white privilege".  

Ironically, the Derryfield School in Manchester, New Hampshire (which has a 91% Caucasian student body) where Pook serves as chair of the History Department, does not use those Common Core standards because they are inferior.

So why do some politicians continue to champion Common Core? Some have suggested crony capitalism. 

Former Florida Governor Jeb Bush (R-FL) is a big backer of Common Core.  Kathleen Jasper, a former Florida educator and founder of ConversationED.com, suggest that there may be pecuniary interests in pushing Common Core.  Jeb Bush's Foundation for Excellence in Education is heavily tied to Pearson, a leading education publisher and test making company.  So Pearsons publishes the k-12 books, they create the tests, they score the tests and coincidentally keep the data.

Per Jasper, Pearson garners between $15-$30 for each test administered.  Due to No Child Left Behind and Race For the Top federal mandates, students have to retake the tests over and over again until they achieve an acceptable score.  So kids keep constantly taking tests (without knowing why they failed) and businesses like Pearson profit from processing the perpetual paperwork. 

Presuming this is an accurate assessment, it is ironic to see how Educrat's political correctness works well with crony capitalism in Common Core which imposes a regime which profits from failure to educate well. 

h/t: American Thinker